Making shirts? Do it right.
From recent travels and conferences, I now have a large pile of T-shirts, and a much smaller pile that made it into the daily rotation. The point is this, if you’re going to print promo T-shirts, do it right. First rule, unless your company logo is So Hot Right Now™, have the shirts designed. If the guy in marketing thinks it looks good, it doesn’t. A design specific to an event can also earn extra points. Second, if you want people to wear the shirts, print on American Apparel. Sure, it costs twice as much, but the shirts will be worn more than 10 times more often. People wear shirts that are comfortable, my favorite shirt was an American Apparel shirt before I knew what American Apparel was. Lastly, don’t go with a large solid print on the shirts, it makes them wear like plastic bags, they don’t breathe at all. And there it is, how to keep your promo T-shirts from ending up as rags.