I talked about contact management applications last week with a friend who does Business Development, it seems many people’s communications have shifted to various social tools (Facebook, Twitter et al.) This is fine and many are fully on-board the “Wave of the future.” I’m not convinced. I’ve found an more effective social network than either Twitter or Facebook. The downside, it’s pay to play, costing me upwards of $70 a month. The up side? It’s 10 times larger than Twitter and Facebook combined. It’s the cellular network. Your telephone. Too many underestimate the value of a phone call. You know that your message reached who it needed to and you get instant feedback. It requires nothing more than a handset and service. It has privacy settings (If it’s not a good time, don’t answer!) You can text one or many privately. Recently had to find a source on short notice: colleague sent a Twitter @ message, I picked up the phone. GAME OVER. “Phone calls don’t scale” Perfect! The limited amount of hours in everyone else’s day is what keeps them from being able to talk to the same people I do. Inability to call thousands makes receiving a call / text message somewhat special. I’ve met people I’ve liked immediately, but even then, making friends and building relationships requires putting in time. In romance if you can’t meet face to face, you take it to the phone, why should your other meaningful interactions be any different?
Why aren’t you on the phone?